You should know that there are only two types of people in this world. Those of us who drink Mind-Milk™, and those of us who secrete it.
NOTICE From the Department Of
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Canon Hub » Broken Masquerade Hub » SCP-3739
| ITEM: SCP-3739 | LEVEL 4/3739 |
| CLASS: keter | secret |
A natural Moosphere, Inc. cave udder, photographed via VERITAS Resonance Imaging (right).
Special Containment Procedures: Containment of SCP-3739 is focused on the introduction of a stable competitor product to gain a foothold in the paranormal market..This market, as it pertains to the dairy industry, consists of the following competitors: Moosphere, Inc., Ambrose Thorn Valley, dado go, etc. To this end, Foundation front company Stratford Cattle Productions.Stratford Cattle Productions: A parascientific bovine research firm and designer cattle farm. is to manufacture and market a legally safe anomalous dairy product. Cattle engineers are to distill dairy milk using bovine gene pool manipulation techniques and conceptual form separation. The Department of Economics is to reintroduce 13% of all revenue into Stratford Cattle Productions, and 87% into various other Foundation revenue streams.
Meatspace Transitional Suppressor purification filters (or MEATS) are to replace normative methods and technologies used for gauging bovine health by 2025. Clinical trials and filter prototyping are to continue at Site-82 Command.
Description: SCP-3739 is a cognitohazardous vector spreading into human perception via hidden advertisements, which target the worldwide paranormal market. SCP-3739 manifests from the human noösphere.noösphere: The realm of memetic activity. The existence of free memes implies the noösphere has an existence separate from physical reality. The precise nature of this existence is poorly understood. For more information on the ecosystem of memes, see: Hoygull, F. (2015). Memetics and Chill: The Power of Virulent Thoughtforms. SCP Foundation Journal of Memetics and Informational Hazards, 48(3), 192–207. as Moosphere, Incorporated: A gestalt thought-based dairy corporation that presents the threat of an impending CK-Class restructuring event.
Moosphere uses microscopy technologies — ordinarily used to transmit images visible only at 300 microns — to produce invasive cognitohazardous catchphrases (designated SCP-3739-1). SCP-3739-1 instances are brand archetypes that anchor themselves onto symbols and signals already embedded in the consciousness of humanity. Transmission occurs when humans are unconscious: SCP-3739's archetypes and its related bovine motifs are only visible in REM sleep.
(Hover to enlarge.)
Moosphere's mass neurological advertisement campaign connects to a chain of legitimate products — both real and dream-based — produced by the human subconscious and esoteric sources. A significant sum of Moosphere products come from the neural and memetic pathways of its market base.
Moosphere ectoentropically generates 31% of its flagship product, Mind-Milk™, from the hypothalamus and pineal gland (hormone release centers) respectively, while a metaphysical source secretes the remaining 69%. Regular consumers of Moosphere products develop milk curdle build-up on portions of cerebral tissue, which further influences consumers to use Moosphere products but does not otherwise negatively affect their health.
ADDENDUM 3739.1
EXPERIMENTATION LOG
Site-82's Memetics Research Group C mail-ordered Moosphere company products for testing. Researchers selected Chocolate Mind-Milk™ due to its popularity and unique production process. Testing occurred with the goal of understanding Moosphere's use of literary archetypes in marketing, manufacturing, and product sales.
Each Chocolate Mind-Milk™ packaging contained.Alongside a dairy-based pun on the carton inset. the text "What was your Mind-Milk™ experience like?" with an attached phone number. Researchers consumed the product daily (before a full night's rest) over a 10-day period. Personnel noted any recurring dreams or motifs in a Standard Dream Report before relaying them to the phone line.
Within two to five business days, each of the researchers encountered the following archetypal representations:
| Archetype 01: Trickster | |
|---|---|
| Moosphere expression | Outreach Specialists |
| Moosphere manifestation | Moosphere mascot "Jackie the Clown Cow" (SCP-3739-1-A) appeared to researchers. Subject possessed a lean bovine appearance and wore a mask resembling a fennec fox. Subject danced in the air, emitting bovine vocalizations and showering researchers in soy milk. |
| Archetype 07: Mother | |
| Moosphere expression | Mammary Mothers |
| Moosphere manifestation | See Addendum 3739.4. |
| Archetype 08: Wounded Child | |
| Moosphere expression | Child Curdles/Coagulated Children |
| Moosphere manifestation | A group of 15 "Child Curdles" (SCP-3739-1-C) appeared at the Research Group Supervisor's home at 4:07 AM. All subjects had varying levels of injuries and appeared as golden age animated cartoon characters..Hand-drawn, rubber hose animation dating back to the 1920s. One of the instances, self-identifying as "Creamy Charlie", recounted dairy-themed parables at 90 decibels. Most notably, the Supervisor's daughter, age 7, was diagnosed with hypocalcemia.hypocalcemia: A medical condition wherein a patient has too little calcium in the blood. three weeks prior. |
| Archetype 14: The Flood | |
| Moosphere expression | N/A |
| Moosphere manifestation | Researcher Mathias dreamt of a biblical flood sending tsunamis of milk into population centers. Upon reporting the motif to the phone line, an automated voice said "Please hold" before expelling milk from the receiver at 1 L/minute. This ended after five minutes when Mathias severed the phone line. Dream aligns with designated MF-Class "Spilled Milk" Scenario on the catastrophe classification list. |
ADDENDUM 3739.2
HISTORY, DISCOVERY, AND RECOVERY
(Hover to enlarge.)
Egyptian Foundation personnel first became aware of SCP-3739-1-type neural advertising during the October 1952 survey of the upper Suez Canal. While conducting initial geological testing for the Aswan Low Dam renovation, Suez Canal Company workers accidentally breached an underwater chamber, releasing a flow of viscous white fluid. Workers 15 meters from the Lake Nasser embankment made physical contact with the fluid and experienced immediate glossolalia..glossolalia: The phenomenon of speaking in an unknown language. Known colloquially as "speaking in tongues."
Language interpretation officials.The Suez Canal Company employed a multitude of national and international specialists during its pre-Suez Crisis management of the Suez Canal region, which includes American, British, French, Saudi, and Egyptian nationals. identified the glossolalia as pre-Ptolemaic Era Egyptian. The phenomenon affected one Maat Mohamed (designated Person of Interest #11366) for the next three days. Mohamed later underwent medical evacuation at St. Sophia's Asylum — a Foundation-owned medical facility — under the guise of demonic possession affecting his memetic health. He became the first recorded vector for SCP-3739-1 phenomena.
The following is a translated excerpt of a key phrase spoken by Mohamed:
"Bat,.Bat: The name of a Middle Egyptian goddess associated with femininity and fertility, typically depicted as a cow or ox. my Earthly mother. She leads me out of the depths of my head. She says it is nutritious. Should I siphon the teat?"
Whilst in the recreational room at St. Sophia's Asylum, Mohamed imitated marketing jargon from commercials and shows played on television. He produced SCP-3739-1 marketing jargon after viewing Coca-Cola advertisements..Corporate advertisements used minor compulsion memetics (which POI-11366 was likely affected by) until the UNGOC Extranormal Advertisement Act passed in 1961. Moosphere falls outside legal jurisdiction because of its location in metaphysical space. A week into his inpatient stay, Mohamed lactated, flooding his room. Mohamed displayed no further anomalous properties over the course of his month-long psychiatric containment.
Three months after his release, Mohamed fled Egypt, escaping Foundation surveillance. Local law enforcement discovered his apartment abandoned, containing the following materials:
- Publications by Fyodor Dostoevsky and Sigmund Freud.
- Books on cattle farming and entrepreneurship.
- Several documents indicating plans to establish a dairy farm.
- A bathroom containing 200 liters of curdled milk in the sinks, toilet, and bathtub.
The Foundation became aware of Moosphere in 20██ following a sudden influx of online and television advertisements flagged with memetic and cognitohazardous properties. The advertisements drew a similarity to POI-11366's behavior, prompting a formal investigation. The Department of Analytics tracked Moosphere company presence for several years but could not locate physical operation locations.
As of 2023, Moosphere has reported a total global workforce of 61,000 employees. With anomalous control of an estimated 1% of the noöspheric market share, their product manufacturing output has a capacity 100 times a company of its size.
In June 2023, Analytics Management deployed field operatives (impersonating FDA inspectors) to multiple Eastern Wisconsin dairy farms flagged with irregularities. The following is one such inspection.
ADDENDUM 3739.3
INITIAL INTERVIEW
ADDENDUM 3739.4
EXPLORATION LOG
RAISA POST-INVESTIGATION NOTICE
Between 12 October and 19 October 2023, a wide-scale interrogation campaign across U.S. farmlands reveals that over 3,100 oneiric advertisements coerced dairy corporate executives, regional managers, and ranchers to sign away rights to their dreams.
On 21 November 2023, several hundred livestock facilities experience bovine and human inflation. Like the entities seen in OPERATION: L.I., body fluids became replaced with a voluminous amount of non-anomalous milk product. MEATS filtration and conventional FDA regulations fail to contain public knowledge of oneiric dairy products. Wisconsin dreaming is the first to be assimilated. The REM sleep of thousands of citizens becomes irreversibly altered.
On 30 January 2024, Pennsylvania and Washington dreaming are assimilated. The REM sleep of thousands of citizens becomes irreversibly altered. Despite reintegration attempts made by Stratford Cattle Productions (via top-selling beef and yogurt products implanted with gustatory memetic agents), large numbers of civilians from these regions support CEO M.M.'s presidential campaign, with running mate VP Jackie the Clown Cow.
On 9 February 2024, the CEO of Moosphere interrupts all of Wisconsin, Pennsylvania, and Washington's major telecommunication broadcasts with a payload of cognitohazardous advertisements. Moosphere employs affected populations by force. Televisions broadcast the following:
[BEGIN LOG]
CEO M.M. descends onto a podium, cranium inflamed. He sighs. He opens his mandibles and a bovine eye atop his brow. Cream cheese secretes from the two orifices. Palpable dripping and sloshing sounds are audible for the next three minutes and twenty-seven seconds.
Undulating, it thinks.
[END LOG]
