There's a joke, often attributed to Groucho Marx, but apparently it's not actually his.
Outside of a dog, a book can be your best friend.
Inside of a dog, it's too dark to read.
So I started thinking… what if that were not the case? What if, inside of a dog, there was a tastefully-furnished, well-lit reading room?
And once I had that utterly ludicrous idea, I decided to see where it could go if I played it completely seriously.